top of page
1-min_edited-min.jpg

MAXIMIZE YOUR CAREER

MODERNIZE YOUR CULTURE

MAKE MORE MOOLA

Untitled design (11).png
Untitled design (11).png

—  Name, Title

We teach people and companies how to use authenticity as their strategic advantage.

Authenticity: Your New Secret Weapon to Success.
Watch Now
Untitled design (13).png

FEATURED IN

6.jpg-min.png
5.jpg-min.png
3.jpg-min.png
4.jpg-min.png
2.jpg-min.png
Featured in Logos (5)_edited-min.png
1.jpg-min.png

WHAT WE DO

We provide authentic leadership, coaching, and culture training to help you
 stop treading water and instead become a baller.

The workplace is HARD right now. People are burnt-out, fed-up, and let-down by their leaders and companies.

And if you’re like most people, you’re both a leader that controls all of this...and you’re also a human, just trying to have a meaningful and impactful career, without compromising everything else (and/or losing your frickin’ mind!).

 

If you feel like you’re treading water, a punching bag, and/or sacrificing it all simply to MEET expectations, then know we are here to save the day. 

 

There is a different way.
We can show you that way.

Business-Costume-b-Authentic-Inc-min.jpg
Sassy Mouth Branding Erin B Authentic 11-2022-19-min.jpg

“People respect authority, but they follow authenticity.”
~Erin Hatzikostas, Founder & CEO

We help you take authenticity from what feels like a fluffy, seemingly self-fulfilling prophecy to something that is actionable and .... not actually about you. It’s about the connections you create, the trust you cultivate, and the results you catalyze.

(Oh, and then positive results come right back to you...so there’s that too.)

WHY WE EXIST

Watching a freight train, with amazing people like you on it, head into a brick wall is no fun. Especially when you know there’s a better way.

 

When you have proof that just ONE strategy can change the entire game - for you and your company - you have to get off your duff and spread the word. After our Founder, Erin Hatzikostas, realized that her purposeful authenticity was behind all her success, she set out to help others have the same success.

Our Six Principles of Strategic Authenticity (H.U.M.A.N.S) grounds everything

we believe in, preach, and coach.

HUMANS v10-min.png
Screen Shot 2021-08-17 at 1.19.58 PM-min.png

YOU DESERVE MORE

HOW TO WORK WITH US

We use a non-patented, Goldfish cracker approach to career and leadership development -- bite-sized, addictive and a little bit cheesy.

Untitled design (71)-min.png

1x1 Coaching

Online or 1-on-1 coaching
for people that want a seat at the big table, while also designing a life of balance and impact for the long haul.

Copy of Untitled (12)-min.png

Speaking & Workshops

 Erin gives the the best damn keynote around + we also offer authenticity workshops that will have your employee engagement, culture, and profits soaring in no time.

Untitled design (73)-min.png

CEO Coach-sulting

Being the top dog is exciting...and it can be lonely. Erin works with CEOs of start-up to mid-sized healthcare companies to launch their leadership to the next level while also launching their business to infinity and beyond!

Imagine a world where you no longer feel like you’re constantly treading water?

A world where you are getting noticed, gaining followers, standing out, and achieving the seemingly impossible goals you’ve been given, without having to “grind it out.”

 

This is exactly what we’ll help you do.

 

Whether you’re simply looking to give your career a boost and land a seat at the table or you’re a leader that’s looking for a new strategy to energize and inspire your team, gain and retain talent, and meet and exceed your financial goals - we will teach you how to use authenticity as your new secret weapon to success.

THESE GUYS BEAT YOU TO IT

WHAT PEOPLE ARE SAYING

AND WHAT SOME OTHERS HAVE TO SAY

Jeff B-min.jpg


"I was responsible for leading a large sales and service team in a very large $20 Billion dollar company. I was looking for someone to help us in changing the culture and creating an organization where everyone felt empowered to speak up and create transformation. Erin brought the passion and let everyone ok that it was ok to be your authentic self and the message really resonated. If your looking for some to create lasting change to your company and empower them for growth and transformation, I would recommend hiring Erin."

—  Jeff B.

—  Name, Title

MEET OUR FOUNDER

Erin Hatzikostas - b Authentic inc-min.png

Erin Hatzikostas is a former Corporate CEO turned Professional Pot-Stirrer. 

Erin is the best-selling author of You Do You(ish), a TEDx and keynote speaker, coach-sultant, and the co-host of an offbeat career and leadership podcast, b Cause with Erin & Nicole.

 

Erin's talks have reached hundreds of thousands of people and her thought leadership has been featured on ABC, CBS and published in Business Insider, Fast Company, Well+Good, among several others. 

Erin spent her career “first half” working at a Fortune 50 company, where at the age of 42, she became the CEO of their $2bn AUM subsidiary company, PayFlex. In just three years, she took a struggling company and turned it around, tripling earnings and sending employee engagement skyrocketing. Her secret? Radical authenticity.

Erin holds a BBA in Statistics from Western Michigan University and an MBA in Finance and Marketing from the University of Connecticut. She is married to her husband, Manny, who she met while stumbling through (and failing) an early career in the Actuarial field. Erin and Manny have two highly authentic children - Ella (14) and Mick (11). In Erin's free time you can find her coaching basketball, running, skiing, drinking wine in her fat pants, or dancing wherever you're not supposed to dance.

thinpaperback-min.png

Are you impatient and want action steps, stat? 

Download our FREE Authenticity Playbook:
10 simple “plays” to stop selling out and start standing out.

bottom of page